As audiences continue to fragment across screens, CTV has become a critical extension to traditional TV campaigns.

When processes are fragmented, AI doesn't remove friction—it scales it. The companies that triumph will be the ones that align their people, processes and decision-making well enough to make AI ...

The Publicis chairman and chief executive spoke to Campaign following the group's latest results, in which it revealed the addition of more than 2,300 new roles.

Fortnightly round-up of adland’s latest account pitches, reviews and wins.

The CEO said clients and investors have fresh appreciation for value of agencies, and he also discussed why his family has taken majority control of French agency group.

Gupte had stepped down from his role as president, client solutions, WPP Media South Asia, in January, bringing to a close a nearly 15-year-long association with the network.

KFC has launched a social-first campaign featuring Arjun Kapoor and Anshula Kapoor, turning the familiar peace sign into a playful symbol for fried chicken.

Cannes proved everyone's getting on the experiential train. Not everyone should be driving it. Brands don't need more experiences; they need better ones. by Rob Pryce ...

Communications leaders in India are moving beyond reputation management to influence board-level decisions, CEO priorities, corporate strategy and enterprise transformation.

Marketing must reimagine what’s possible with AI, not simply layer AI on top of what already exists: Gabie Boko. NetApp’s CMO opines that the effectiveness of any AI-led marke ...

Eyeline Studios’ India launch underscores the streamer’s deeper investment in the AVGC ecosystem as production technology, talent and advertising reshape the streaming economy. The addition ...

Girish Balachandran, founder at On Purpose, says PR must move from supporting integrated campaigns to leading them if it wants greater recognition on the global stage.