These rules represent a high-water mark in India's AI and digital economy. For the first time, we will have a regulatory ...

John Wren now reigns at the helm of the world’s largest advertising holdco. What if the last king of Madison Avenue made a ...

Rahul daCunha imagines a conversation between the two ...

According to COMvergence, The Magnum Ice Cream Company’s global media spend is projected to be £332 million. Julien Barraux, ...

Omnicom’s jobs restructuring in the wake of the Interpublic acquisition is set to last into 2026, according to leading ...

LLMs today need to speak a variety of languages, not just English with an accent. I was chatting with a friend in Jakarta ...

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When filmmaker Nitesh Tiwari began reading the scripts for HDFC Securities’ new ‘Scam 2025: Choron ka Parivar’ (Family of Thieves) campaign, one detail stayed with him: crime rates tend to spike ...

Is commerce, not creativity, now the main engine of ad growth?

Hype marketing has become one of the most powerful levers for brands in the social media era. With platforms acting as the ...

Expanding upon his current remit as CCO of BBH India, Bhattaccharya will drive Propagate India’s creative vision and sharpen ...

India continues to be one of the most optimistic consumer markets globally. 61% of consumers expect continuous good times ...