The vast majority of consumers, 91%, find at least one form of personalization intrusive, the study found. The ...

Adopters of artificial intelligence tools like OpenAI’s ChatGPT and Google Gemini are starting to set more of their brand preferences within chatbots. In the grand vision of technology developers, ...

Not knowing how to measure a project’s success or when to shut them down can keep companies from finding success, Gartner ...

The mass retailer is utilizing AI for wish lists and recommended actions on its e-commerce site as it works to introduce more ...

When Petco Perks launched in Q2, “customer point redemption volumes far exceeded our initial projections,” CEO Joel Anderson ...

Under an arrangement between the grocer and the fuel company, shoppers can apply rewards from both companies’ loyalty ...

Large retailers are using AI to enhance supply chain operations and tailor customer offerings, the companies said on Q2 ...

The rise of 30-minute delivery has caused major retailers to rethink how they balance fast store-based delivery with reliable ...

Customers who use Olive, Williams Sonoma’s AI agent, convert at three times a higher rate than those who do not.

The league’s transition to a “fan engagement engine” exemplifies a broader shift in customer journey mapping as brands move ...

The retailer’s overall ecosystem, including its loyalty personalization, are working together to keep customers coming back, ...