Salesforce and Anthropic launch Claudeforce, combining Claude AI with Salesforce data, workflows and Slack to power ...
As AI compresses product advantage, this article argues CMOs remain essential for building trust, positioning and long-term ...
Fold research finds B2B leaders measure more than ever but struggle to connect metrics to revenue. See the communications ROI reset.
BlueRock’s David Greenberg explains how B2B teams can build AI workflows safely, with guardrails, visibility and governance ...
Acoustic AI is an agentic teammate that reads live customer behavior, surfaces revenue opportunities and builds campaigns in ...
AI agents can scale bad GTM signals fast. Better buyer intelligence and stronger data are essential before automating ...
Bad data doesn't slow AI down, it scales your mistakes. See the four realities separating B2B teams reporting real ROI from ...
SurveyMonkey relaunches on Sept. 1 with AI survey building and integrations for Claude, ChatGPT, Gemini and Workday ...
Predictive channel analytics fail when partner data is fragmented. Build attribution on connected engagement, incentive and ...
Seven MarTech firms named new marketing, finance and revenue leaders this month, with customer AI and go-to-market alignment ...
Influ2 launches its MCP server, letting AI apps like Claude and ChatGPT access contact-level buyer signals & run ABM ...
A B2BMX Summit session at Advertising Week New York will explore how marketers, agencies and publishers are using AI in ...
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