Social media may be where consumers discover brands, but product quality, customer reviews and personal experience are increasingly what convince them to buy, according to a new study examining ...
New Balance Singapore is taking the running shoe trial beyond the shop floor, allowing consumers to test its latest footwear ...
Colgate is expanding its Harry Potter oral care collaboration across Asia Pacific, moving beyond the initial launch with a ...
Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...
Apple's entry into the foldable smartphone market has generated plenty of buzz, but consumers are already asking whether the ...
From matcha socials and guided meditation to AI-assisted projections and interactive light installations, the Singapore River ...
Schroders Wealth Management has appointed Standard Chartered’s former global head of corporate affairs, brand and marketing ...
Trust Bank Singapore has called for a brand and creative pitch as the digital bank looks to enter its next phase of growth, ...
Apple’s latest iPhone launch has already drawn a familiar response from one of its biggest rivals, with Samsung wasting ...
Schroders Wealth Management has appointed Standard Chartered’s former global head of corporate affairs, brand and marketing ...
Microdramas are increasingly finding a place in brands’ content strategies, as marketers look to turn short-form storytelling ...
Troy Ruhanen (pictured), president and CEO of Omnicom Advertising, is retiring after more than two decades in leadership ...
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