CMOs face pressure to adopt AI but lack clarity on where to start. Learn three practical lessons on restructuring teams, ...

Some 90% of workers say they're interested in using AI for creative tasks, with 45% saying they're very or extremely ...

Catch up on select AI news and developments from the past week or so: OpenAI launches ChatGPT agent to automate real-world tasks. OpenAI has released ChatGPT agent, a new tool that combines ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, August 21. Stay in the know.

Nearly half (47%) of B2B salespeople say they've seen an increase in the number of qualified opportunities in the pipeline in ...

Think you're a Marketing Whiz? Everyone thinks they're a whiz at marketing. You love to critique Super Bowl commercials, you've put up a web site with cool graphics, you know how to judge a good ...

How do you know you've created a great piece of content? Pageviews? Social shares? A thumbs up from stakeholders? Those are all strong indicating metrics; but deep down, we all wish our content ...

Only 39% of consumers globally say they are excited about the future of generative AI, according to recent research from Meltwater and YouGov. The report was based on data from a survey conducted in ...

Catch up on select AI news and developments since Friday, August 21. Stay in the know.

GTM and ABX expert Stephanie McArthur shares strategies for account-based advertising, buying group targeting, channel ...

Most professionals at advertising agencies say both the digital ad industry and their specific job have gotten harder over the past two years, according to recent research from Basis. The report was ...

"What should I keep in-house (i.e., do with teams inside the company's four walls), and when should I use an agency?" That marketing/advertising dilemma may be one of the most persistent. In the ...