Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Too many middle managers are channel experts and lack the ability to think strategically and put the customer first. AI is ...

Meta has named its new CMO, after appointing its previous top marketer to the newly created role of chief data officer. Denise Moreno, who has been at Meta for 17 years, takes on the role of chief ...

Almost a year into what she calls “the best job in marketing”, CMO Charlotte Lock is prepping Boots for the future with a new ...

As Beefeater 0.0 seeks to expand into new occasions and recruit consumers, it is leaning on emotional, conversation-driving work, rather than banking solely on rational appeal.

Having led Arla Foods through a marketing transformation, CMO Patrik Hansson reflects on how he laid the foundations for long ...

The fourth annual quiz is held in support of The Marketing Academy Foundation and homelessness charity Under One Sky.

Audio brand Bose has transformed its approach to marketing over the past five years, shifting its focus from functional ...

The attractions business revamped its search strategy and grew its AI Overview visibility at six times the benchmark rate.

Guinness and its three-step pour process does more than guarantee a perfect pint every time, it also boosts enjoyment for the ...

It is tempting to compare your brand to others when choosing which metrics to track - but comparison often leads to stalled ...

From measuring the impact of influencer marketing to the importance of building long-term equity, it’s been a busy week. Here ...