Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad ...

of an ad’s outcome and drives better business results for marketers, continuing Nielsen’s measurement innovation. NEW YORK, July 31, 2025 – Nielsen, a global leader in audience measurement, data, and ...

NEW YORK – March 5, 2025 – An estimated 36.6 million people watched President Donald Trump’s address to a joint session of Congress on Tuesday, March 4, according to Nielsen. Viewership peaked from ...

NEW YORK – February 17, 2026 – Television viewing climbed to a 12-month high in January 2026, according to Nielsen’s latest report of The Gauge™, the media industry’s leading snapshot of total TV and ...

With soccer fandom up 11% across North America from 2020 to 2025, the sport plays an important role in the daily lives of 60% of regional fans. As FIFA World Cup 2026™ arrives, brands that understand ...

NEW YORK – March 8, 2024 – An estimated 32.2 million people watched President Joe Biden’s 2024 State of the Union address on Thursday, March 7, according to Nielsen. Viewership of the 2024 State of ...

Cable Gains Share for Second Consecutive Month in Six-Month-High Finish, Boosted by NCAA Tournament Final Four and Championship Games YouTube Maintains No. 1 Spot in Nielsen’s Media Distributor Gauge ...

New York – October 11, 2022 – Nielsen Holdings plc (NYSE: NLSN) (“Nielsen”) today announced the completion of its previously announced sale to a private equity consortium (the “Consortium”) composed ...

The full breakdown of who's showing up for the world's biggest tournament and why brands can't afford a one-size-fits-all fan. The FIFA World Cup 2026™ isn't one audience — it's dozens, all showing up ...

Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady NEW YORK – June 23, 2026 – Today, Nielsen ...

Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...

New York – February 3, 2026 – Nielsen, a global leader in audience measurement, data and media intelligence, today announced that it is piloting a new methodology enhancement to more accurately ...