The firms aim to help creators maximize social media marketing earnings and measure ROI for marketers working with creators.

She was married to Real Chemistry founder and chairman Jim Weiss.

New positions that PRWeek readers were dying to read about in 2024 included a “chief tractor officer” at John Deere and surprising hires from the political world at Edelman. TikTok influencer Rex ...

World leaders, politicians, brands and PR professionals have shared posts honoring the late president and humanitarian following his passing on Sunday. Pictured: Carter in 1979. (Photo credit: ...

The deal expands Stagwell’s Code and Theory Network’s presence in the Middle East. (L-R) Create Group chief creative officer Dia Hassan, partner and chief commercial officer Matthew Richardson and CEO ...

She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.

From understanding an audience to beating back disinformation, health comms experts share their biggest lessons learned for the next pandemic.

Beyond podcasts and influencers: Here's how communicators must pivot next year to find earned media success in this rapidly ...

Golin identifies the top 10 trends that will affect how organizations build and protect their reputations heading into 2025.

Thrivers, survivors and 'pinkwashing' dominate October campaigns. What’s missing is education about the disease.

How food giants, athletic teams, retail stores and buildings have responded to a viral ‘Wicked’ interview.

Cheez-It’s college football partnerships follow other game plans — like officiating a wedding with its Ched-Z mascot and working with Love Island USA star Kordell Beckham.