This week, we’re talking to Ryu Yokoi, chief media and marketing capabilities officer for North America at Unilever, about Dove’s “Hot Seats” campaign — a bold, culture-hacking activation that shows ...

Streaming beat linear TV in upfront ad spend for the first time ever. That tracks with what Disney, Netflix, Fox and ...

The Trade Desk announces business and team updates, reinforcing its commitment to growth, innovation, client outcomes, and ...

Research shows consumers aren’t waiting for October to start their Halloween plans. For advertisers, that means a longer ...

As the NFL returns, here’s what advertisers should expect from the league’s expanding media rights and the live sports ...

Goodway Group’s Paul Frampton-Calero shares how agencies are focusing on measurement, outcomes, retail media and growing ...

Google avoided an AdX divestiture despite losing its ad tech antitrust case. Here’s what the decision could mean for ...

Major League Soccer viewership and ticket sales are on the rise after the World Cup. Now the league is working to appeal to ...

Stay up-to-date with all the coverage coming out of the industry's largest event of the year, from breaking news and sharp analysis, to behind-the-scenes insights. No expensive yacht required.

The next generation of AI agents won’t rely on marketers to write better prompts, argues Yobi CEO Max Snow. They’ll learn ...

Years before the AI explosion that’s taken place, Databricks was setting its foundation. Now as interoperability comes into ...