Today we have significantly changed the shape of TTD to make certain our people and resources are focused on our mission and vision. Our mission and vision remain unchanged. Tomorrow, The Trade Desk ...

At SXSW, The Current Podcast partnered with The Female Quotient to spotlight trailblazing women in media and marketing to mark International Women’s Day and Women’s History Month. In this episode, we ...

This week, we’re talking to Ryu Yokoi, chief media and marketing capabilities officer for North America at Unilever, about Dove’s “Hot Seats” campaign — a bold, culture-hacking activation that shows ...

Streaming beat linear TV in upfront ad spend for the first time ever. That tracks with what Disney, Netflix, Fox and ...

Research shows consumers aren’t waiting for October to start their Halloween plans. For advertisers, that means a longer ...

Goodway Group’s Paul Frampton-Calero shares how agencies are focusing on measurement, outcomes, retail media and growing ...

As the NFL returns, here’s what advertisers should expect from the league’s expanding media rights and the live sports ...

Google avoided an AdX divestiture despite losing its ad tech antitrust case. Here’s what the decision could mean for ...

Go to any major advertising conference and you’ll see Michael Kassan holding court at restaurants. Kassan, the CEO of 3C Ventures, sits in the same seat while numerous executives filter in and out to ...

The next generation of AI agents won’t rely on marketers to write better prompts, argues Yobi CEO Max Snow. They’ll learn ...