The book shot to No. 1 in Amazon's best seller list after Eagles wide receiver A.J. Brown was caught on camera reading it on the sidelines during a playoff game.

After Philadelphia Eagles star A.J. Brown was spotted reading on the sideline during Sunday’s playoff game against the Green Bay Packers, the book — “Inner Excellence” by Jim Murphy — shot to No. 1 best seller on Amazon overnight.

"Inner Excellence" by Jim Murphy has jumped to the best-selling book on Amazon after A.J. Brown read it during the Eagles-Packers game.

Inner Excellence' becomes Amazon best seller. Prior to Brown's "endorsement" of the book, "Inner Excellence" wasn't cracking many best-seller lists. It has since skyrocketed to N

A.J. Brown gave this author the best possible advertisement, even if it was by accident. While sitting on the sidelines during the Eagles‘ 22-10 victory over the Packers, perhaps looking for answers during a one-catch,

The book Philadelphia Eagles star wide receiver A.J. Brown was seen reading rocketed to the top of Amazon's bestsellers list on Monday morning.

Inner Excellence’ author Jim Murphy will be a guest of A.J. Brown’s and plans to be in attendence for Eagles vs. Rams divisional round game

Prior to Sunday’s playoff game, Murphy’s book ranked 523,497th on Amazon’s best sellers list. One day later? “Inner Excellence” sits at No. 1. “Historically I've been a Seahawks fan,” Murphy told the New York Times on Monday. “Now, it's the Eagles.”

The wide receiver said the book, which provides mental techniques to improve lives, brings him a 'sense of peace.'

AJ Brown pulled a surprising move during the Philadelphia Eagles' win over the Green Bay Packers on Sunday, and an author is now raking in a bunch of

Philadelphia Eagles star receiver A.J. Brown could launch a book club of his own after a little sideline reading skyrocketed self-help author Jim Murphy to the hottest seller on Amazon overnight.

In an interview with NBC Philadelphia's Frances Wang, "Inner Excellence" author Jim Murphy reacts to A.J. Brown and Eagles fans helping his book reach No. 1 on Amazon's best sellers list NBC ...