Ford bet big on its EV project, and it resulted in a $19.5 billion write-down people didn't buy enough of them.
Specific mix of pricing, marketing strategy, and supply chain issues.
Justin Pritchard is a seasoned Sudbury, Ontario-based automotive journalist, producer, and technical writer. With a passion for cars and a talent for storytelling, he's established himself as a ...
Ford’s upcoming small electric truck, expected to be called Ranchero, targets strong efficiency and SUV-like passenger space, ...
Forget lifted suspensions for a moment. Shelby’s newest F-150 Super Snake focuses on lowered handling, V8 power, and a style made for city streets. Shelby will only build 400 of these beasts in ...
The 2025 Ford F-150 Lobo is the automaker’s take on street-truck style, and follows on the heels of the Maverick Lobo compact pickup that launched last year. The Lobo package adds a healthy dose of ...
Buchanan, Mich.—The last thing the Ram TRX needed was more power.
Our Truck of the Year program doesn’t end when the Golden Calipers are handed out and the shined-up winning pickup poses for its glamor shots on a step and repeat. No, we take things well beyond that, ...
The smaller predator is a more approachable and remarkably capable little beast both on and off-road. The 2026 Ford Ranger Raptor offers rugged performance with refined interior and advanced ...
Ford ranked highest among mass-production automakers in JD Power's quality survey after overhauling testing and prioritizing humans over AI tools.
Thomas has spent two years working in the auto journalism industry, contributing to a UK-based newspaper and writing for Euronewsweek. A full-time writer and lifelong engineering enthusiast, he now ...
In the yet-unwritten history of electric pickups, the Tesla Cybertruck would appear around the end of Chapter One, when things look their darkest—and dumbest. First delivered to customers in 2023, ...