Sydney Sweeney explained her decision not to initially speak out about the controversy generated by her American Eagle ad ...

The intersection of celebrity marketing and cultural sensitivity has created an unexpected firestorm for American Eagle Outfitters, whose latest denim campaign featuring actress Sydney Sweeney has ...

NEW YORK (AP) — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even ...

Leftist TikTok is in full pitchfork-and-torch mode after a new ad for American Eagle jeans featuring actress Sydney Sweeney used a play on words, with some claiming it’s full-on Nazi propaganda. The ...

A rumor that circulated online in July 2025 claimed an image showed an in-jest apology letter authored by clothing retailer American Eagle, in response to an alleged controversy over its advertising ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle Outfitters' stock surged 24% after Q2 ...

The teen-focused apparel brand has had a lot of publicity this year, but how has it performed over time?