American Eagle CMO Craig Brommers tells Fast Company why the brand is doubling down on Sydney Sweeney after last year’s ...

EXCLUSIVE: Sydney Sweeney has appeared in another campaign for American Eagle months after the infamous 'great jeans' ad that ...

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative ...

American Eagle Outfitters has made a bold, divisive bet on its “sultry” Sydney Sweeney ads — but only after its commitment to the “body positivity” movement started to falter, experts told The Post. A ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle's "Sydney Sweeney Has Great Jeans" campaign, ...

Shares of American Eagle surged 23% on Monday after President Donald Trump complimented the retailer's marketing campaign with actress Sydney Sweeney. The retailer partnered with the "Euphoria" star ...

A rumor that circulated online in July 2025 claimed an image showed an in-jest apology letter authored by clothing retailer American Eagle, in response to an alleged controversy over its advertising ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. American Eagle Outfitters' stock surged 24% after Q2 ...