British Airways has defended changes to its loyalty programme, insisting the move towards a spending-based system will create ...

British Airways announced (05-Feb-2025) a second, "more generous" Bonus Point Tier offer associated with its 'The Club' loyalty programme. The carrier announced changes to the scheme in Dec-2024 with ...

British Airways revised its loyalty programme changes after backlash, reintroducing flight-based status qualifications alongside spend-based points to address customer complaints.

British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status ...

British Airways has unveiled a revamp of its loyalty programme which has come in for criticism from some frequent flyers.

BA has updated its new loyalty program ‘The British Airways Club’ with new ways passengers can take advantage of offers to ...