The enormous growth of generous return polices for online purchases is a factor in the digital retail giant's decision to end ...

An Amazon spokesperson said "Try Before You Buy's" limited reach and the growing use of AI-powered recommendations prompted the decision.

The service, which allowed Prime members to try on select clothing items, shoes and accessories at home before completing a purchase, is set to wind down in the coming weeks.

It takes effect Tuesday but its fate is already in doubt. The new FTC rule faces legal challenges and possible opposition ...