As many American companies beat a hasty retreat from the diversity, equity and inclusion programs they once embraced, the bulk retailer Costco Wholesale Corp. has become one of DEI’s few remaining public proponents.

Bulk grocer Costco is in the crosshairs of activist groups that are urging it to reconsider its diversity policies. But many customers don’t care.

Costco is pushing back on a shareholder proposal that urges the wholesale club operator to conduct an evaluation of any business risks posed by its diversity, equity and inclusion practices. Investors were expected to vote on the recommendation during the company’s annual meeting Thursday.

Costco’s board of directors rejected anti-diversity, equity and inclusion (DEI) efforts, noting the company will defend “respect and inclusion” as efforts are underway nationwide to strike the practices.

Costco is standing on business! The major food company is not about to let anyone convince them to reevaluate their DEI policies to align with the new administration. Instead, they’re pushing back. According to the Associated Press,