AI search engines prefer clear E-E-A-T signals: A team with real faces, defined roles, education, certifications and ...

Fresh off a 12-2 season, Ohio State has seen 29 players enter the transfer portal, putting it in need of help at nearly every ...

For over two decades, visibility in search meant fighting for page one on Google. That’s still an important goal, but now ...

Gioia admits that the only familiarity many today might have with him is the Christmas song “White Christmas,” which is “the ...

In September, we posted about a number of local pack design tests from Microsoft Bing. But now, Bing might be testing a more ...

Duplicate content can hurt your visibility in AI Search. Fabrice Canel and Krishna Madhavan from Microsoft explained that when content is duplicated, AI systems struggle to interpret signals, which ...

Type a single prompt into ChatGPT asking for the best solution in your category, and you will see the new marketing contest ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

I get it, these are uncertain times. Organic traffic is dropping like a rock, and new referral traffic coming in from LLMs like ChatGPT barely scratches the surface of what’s been lost. The narrative ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google may have had a small unconfirmed update around ...

The operator of WorldCat won a default judgment against Anna’s Archive, with a federal judge ruling yesterday that the shadow ...

The search giant says displaying AI summaries constitutes lawful innovation, in its latest defense against year-long ...