During the holiday season, visiting a museum after sunset promises a unique experience combining mystery, culture, and ...

For the luxury houses leading this change, the opportunities are enormous: attracting new consumers, fueling their narrative ...

Tokyo’s innovative immersive theme park closed early after bold storytelling collided with harsh economic reality.

A whimsical immersive walkthrough experience has just opened in Los Angeles with the goal of encouraging people to slow down and feel less stressed. And the key to reaching this Zen-like state is ...

Los Angeles has no shortage of big, loud, cinematic experiences, but the city’s newest attraction puts you behind the wheel of an American legend. "American Icon: A Mustang Immersive Experience," now ...

One of the UK’s most historic film studios is set to open a new immersive experience in Hertfordshire. Elstree Studios, which has been producing projects for more than 100 years for the silver and big ...

Other installations include “Oddly Satisfying,” inspired by the calming effects of ASMR, and “Flippin’ Game,” a tactile reimagining of the classic Tetris game, where each flip of the tile reveals ...

Higher education IT decision-makers often talk about hardware specs, endpoint security and the networking backbone that keeps digital classrooms running smoothly. But the University of North Carolina ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

Throughout the business world, corporate leaders have expressed skepticism about hybrid meetings and their ability to keep distributed teams connected, engaged, and informed. This concern isn't ...

Immersive technology is changing how people experience live events - especially for those who can’t attend in person. We’ve been exploring how it could bring audiences closer to music in new, more ...

One of the UK’s most historic film studios is set to open a new immersive experience in Hertfordshire. Elstree Studios, which has been producing projects for more than 100 years for the silver and big ...