OpenAI’s $70 ChatGPT basketball and premium merchandise test whether the AI company can transform its software platform into ...

Could the future of basketball be AI-driven smart basketball hoops? The Milwaukee sports technology company huupe, hopes so.

LeBron James is one of the most talked-about free agents in the NBA right now. It is completely understandable; even at 41 years old, he is still someone who produces at an elite level. On Thursday's ...

This deep dive reveals how the NBA’s most hyped “nepo babies”—from the sons of LeBron, Dwyane Wade, and Shaquille O’Neal to the Antetokounmpo brothers—have faced harsh reality checks after early viral ...

Blockbuster trades often attract a lot of attention. With the Boston Celtics continuing to explore Jaylen Brown’s trade market, a fresh framework involving the Denver Nuggets quickly became the ...

The Denver Nuggets are looking to shake up their roster around Nikola Jokic, and it may mean having to let go of his supporting cast. According to Hoop Hype’s Mike Scotto, the Nuggets are listening to ...

Hoopfest is a celebration of many things: the competition, the crowds, the coming of another summer – and the thousands of participants often distinguished by sweet, silly or provocative team names ...

NINJA BASKETBALL ARMY, an NBA-sanctioned story brand directed by Japanese creative collective NINJA BASKETBALL ANONYMOUS, launched in May 2026, introducing a parallel-universe narrative in which ninja ...

Malik Monk was drafted No. 11 overall by the Charlotte Hornets after a breakout season at Kentucky. His scoring, from deep threes to explosive finishes, pushed him up draft boards and made him one of ...

China wants the world to believe that it’s no longer in the process of rising — that it has already risen. But the bullishness projected by elites is nowhere to be found among households unwilling to ...

Hype and patience do not go hand in hand. It’s important to pump the brakes and temper expectations, even when it comes to adding rookies to your 2026-27 fantasy basketball draft strategy. There’s no ...