Giant football helmets decorated the street outside Moscone Center in downtown San Francisco on Tuesday as the NFL Super Bowl Experience opened its doors to fans looking to have some fun before ...

This is one man's attempt at ranking the top 10 Super Bowls of all-time — strictly based on the football — using four ...

Brand executives met Feb. 5 in San Francisco for the USA TODAY Ad Meter Summit, previewing top Super Bowl ads and the ...

Don't have a ticket for the big game at Levi's Stadium? From bars to public screenings, these Bay Area Super Bowl watch ...

The Indiana Hoosiers are the 2025 College Football National Champions and the ultimate way to celebrate is with the officially licensed, limited-edition Indiana Hoosiers Football National Champions ...

Don't bring any sad apps around here.

The NFL will discuss using video review to assess penalties for player safety-related violations that are missed by officials, the league said Friday. Non-calls are currently not reviewable, but ...

USA TODAY Ad Meter is looking for Des Moines Register readers to be part of the national Super Bowl 60 commercial ...

College basketball seasons aren’t defined by unbeaten streaks, even ones that go into February, like Arizona’s. They are defined by March and April.

As Super Bowl 60 nears, here's a countdown of the 60 greatest teams to play on Super Sunday. Guess what? Not all are champions.

On Saturday afternoon at Merlis Belsher Place, the Saskatchewan Roughriders Foundation delivered another reminder of why community remains at the heart of everything the Green and White do. More than ...

Within five minutes of the game starting, a squadron of scramblers and mini-scramblers, all driven by teenagers – most of ...