The NBA’s 2025-26 official sponsor roster has reached 49 brands, including six that have come aboard this season, as the league is in Las Vegas this weekend for two semifinal matchups and the championship game of its annual in-season Emirates NBA Cup tournament.

The NBA season may have just started, but in a matter of weeks, the league will name an MVP, a team will receive a trophy and a banner will be raised to the rafters. There will also be some very colorful courts. The league will begin the second edition of ...

The NBA released the full slate of Emirates NBA Cup Group Play games, which are set to take place Nov. 12-Dec. 3 on Tuesdays and Fridays throughout the regular season. The Orlando Magic now knows four of the 82 dates on this year's regular season calendar.

The Los Angeles Clippers are set to host their home opener on Friday night against the Phoenix Suns. It’s also the day the league unveils the new Emirates NBA Cup court that Kawhi Leonard, James Harden, and Co. will be playing on. The Clippers were ...

MILWAUKEE, WISCONSIN - NOVEMBER 12: A detailed view of the NBA Emirates Cup sign during a game between the Milwaukee Bucks and the Toronto Raptors at Fiserv Forum on November 12, 2024 in Milwaukee, Wisconsin. NOTE TO USER: User expressly acknowledges and ...

The Atlanta Hawks became the second team this season to knock off the Cleveland Cavaliers last night and they are now 8-11 while the Cavs are 17-2. The two teams will meet again on Friday afternoon, but there will be more at stake this time. Friday's game ...