Here’s a look at the most successful celebrity endorsements of all time. Retired boxing legend George Foreman’s endorsement of a countertop grill transformed both his career and the kitchen appliance ...

Enter Delta Airlines, not exactly the first name that pops to mind as far as the sneaker world is concerned. As part of the ...

Former Nike CEO John Donahoe will take over as the athletic director at Stanford, where he earned his graduate degree.

Nike’s comeback year is dominated by performance talk, but its products are also telling a second story rooted in military ...

Irving may have been referring to how athletes have been targeted in robberies or scams, possibly due to their public salaries. NBA players like Luka Doncic, Mike Conley, DeMar DeRozan and Kentavious ...

"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

The first major case of doping by a Kenyan athlete came in 2003 when Pamela Chepchumba, 2001 world cross country long race ...

Joel Embiid's Skechers deal could disrupt the sneaker world—here’s why it’s a game-changing move for the NBA and the brand.

Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

In her first WNBA All-Star Game, Paige Bueckers was tasked with unveiling the all-new Nike GT Cut 4 for the first time.

Sha'Carri Richardson’s journey from challenges to triumphs showcases her determination and talent, making her a dominant force in track.

Ryan Williams just did it. The Alabama football superstar has signed a name, image, and likeness deal with Nike, the company announced Friday. That makes the sophomore receiver a Nike athlete.