While dazzling on-pitch battles have captured World Cup viewers across the globe this summer, the world’s biggest sportswear ...

Camilo Andrade, Global Vice President of football (soccer) at Nike gives USA TODAY a behind-the-scenes look at the company's ...

Rivals Nike and Adidas see the World Cup in North America as their biggest opportunity in more than 30 years to raise the ...

Both companies have invested heavily in the ​tournament, but Nike has been relying on it for sales and visibility as it tries ...

The Nike 'Secret Tournament' advert from back in 2002 was one of the best ever. But can you remember all 24 of the players to ...

Nike and Adidas Wage World Cup Marketing War Nikes 76M ad views vs. Adidas NYC dominance highlight fierce brand rivalry ...

North West isn't the only "nepo baby" making headlines in the Kardashian orbit. Kim Kardashian's son Saint West landed a spot in a new Nike campaign alongside his famous mother and a lineup of sports ...

The 6 minutes short film was made "for football lovers everywhere." Here's what to know about the World Cup-themed video.

Long gone are the days that Jürgen Klopp practically had to beg for his very first endorsement deal as a coach — and he didn't even get paid for it. “As the coach of Mainz, nobody wanted to sign a ...

The World Cup winners and losers in advertising may be indicative of a broader trend of how people are responding to authentic branding.

As the 2026 World Cup reaches the knockouts, the two biggest names in football pour undisclosed sums into 'culture' — while the running brands stealing their business keep a scoreboard anyone can read ...