2026 FIFA World Cup ad campaigns featuring Haaland, Messi, Ronaldo, Mbappé, and more.

Nearly everything on the field on Sunday will bear the German company’s logo. Bjørn Gulden, the chief executive, says he ...

While dazzling on-pitch battles have captured World Cup viewers across the globe this summer, the world’s biggest sportswear ...

Every four years, the hierarchy of world football is shaken up. Fallen favorites, inspired underdogs, moments of genius, ...

Camilo Andrade, Global Vice President of football (soccer) at Nike gives USA TODAY a behind-the-scenes look at the company's ...

Charles R. Goulding and Preeti Sulibhavi look at how Beckham's global brand, the explosive growth of soccer in North America, ...

Both companies have invested heavily in the ​tournament, but Nike has been relying on it for sales and visibility as it tries ...

As the FIFA World Cup draws to a close, it’s time to assess which brands cut through. But the story is not all about Nike and ...

Rivals Nike and Adidas see the World Cup in North America as their biggest opportunity in more than 30 years to raise the ...

The Cactus Jack x Nike Athletes Series is available now. Via Cactus Jack The Best Travis Scott Sneaker Collaborations, Ranked From Air Jordan 1s to the brand new Phantom 6 for the 2026 World Cup, here ...

The 2026 World Cup is no longer just advertising stage: it has become an opportunity for a month-long commercial event, with ...

Nike’s long-running Cortez first received the Tiempo-inspired fold-over tongue back in 2024, but with the World Cup in full swing, its new soccer-themed makeover feels more relevant than ever. The ...