Philips' OLED TVs add a whole extra layer to the viewing experience with Ambilight. You can get the Philips OLED809 65-inch OLED TV for £1,369 (was £1,898) at Amazon. That's a record-low for this staggering TV.

The LG G5 is our choice as the best OLED TV, and you can get its 65-inch model at its lowest-ever price following a 15% discount from Amazon for Prime Day.

Right now, you can get the 55-inch Panasonic Z85A OLED TV for $799 on Amazon. That's a major price cut, bringing down this fantastic OLED to well under $1,000, making it even cheaper than the LG B4 OLED TV.