Today, Meta has announced that it's bringing ads to WhatsApp. They will appear in the Updates tab, which is home to both Channels and Status. Meta says the Updates tab is now used by 1.5 billion ...

WhatsApp is stepping into a new phase. Used by 1.5 billion people every single day, its Updates tab—home to Channels and ...

Meta Platforms’ latest move to monetize WhatsApp could add billions to its revenue over time, according to a new note from Morgan Stanley.

Amazon has announced its integration with Disney Advertising’s Real time Ad Exchange (DRAX), becoming the third demand-side ...

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

Channel admins can now enable monthly subscriptions for exclusive content. If you have a channel on WhatsApp, instead of just ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.

WhatsApp's new Channel discovery tools and in-app promotions mark a shift toward monetizing messaging, with rollout in over ...

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.