On Apple's Q3 earnings call, CEO Tim Cook fielded questions on tariffs, smart glasses, AI investment, and its lucrative Google search deal.

Apple reported strong iPhone sales and rebound in revenue from China, giving a much-needed boost to two parts of the company’s business that had struggled over the past year.

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial intelligence by building more data centers or buying a larger player in the segment,

On Thursday, Apple CEO Tim Cook said the Silicon Valley company could end up spending nearly $2 billion thanks to President Donald Trump’s tariffs.

Apple CEO Tim Cook boasted about the potential of AI and the company’s approach to developing it in a rare all-hands today that was reported on by Bloomberg. Apple has been slow to roll out some of its AI features and has stumbled with a planned AI-powered upgrade to Siri, which it delayed earlier this year.

Apple has shipped its three billionth iPhone, Tim Cook has revealed during a call for the company's third quarter earnings.

Apple has now sold over 3 billion iPhones since the original smartphone arrived in 2007, and there's no end in sight for the iconic device.