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The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...
Starbucks CEO Brian Niccol is in the biggest fight of his career
Starbucks (SBUX) new CEO Brian Niccol is in the biggest fight of his decorated career. The former Chipotle (CMG) CEO is now knee deep into picking apart the struggling operations of Starbucks in a bid ...
Starbucks CEO needs 200,000 Sharpies to bring back an old tradition
Starbucks CEO Brian Niccol is tracking down Sharpies for an old company tradition. 'Alien Signal' Deciphered by American Father-Daughter Team Frazz by Jef Mallett Saints punter Matt Hayball fools ...
You Won’t Be Able to Get These Drinks at Starbucks Anymore—See If Your Fave Is on the List
Starbucks is cutting three drinks from its menu. Find out if your signature sip is on the chopping block, and learn about the ...