The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent leadership changes. Brian Niccol, who took over as CEO in ...
Starbucks’ New CEO Says His Plan to Win Back Customers Involves 200,000 Sharpies. It Just Might Work
One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer names on their coffee cup. Originally, the idea was to “honor everyone who walked through the door as an individual.” That’s according to Starbucks, which adopted the practice in 2012.
7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain
Starbucks CEO Brian Niccol shared more details about the company’s turnaround strategy during the company’s quarterly conference call on Wednesday.For three straight quarters, Starbucks has reported declining sales.
Brian Niccol wants to make Starbucks a coffee shop again, but also a faster one
On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a “full-court press”
Your name could be hand-written on Starbucks cups again: Sharpies are returning, CEO says
Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.
Starbucks Analysts Bullish On CEO Brian Niccol After Tough Preannouncement: 'Zeroing In' On Right Issues
Analysts are weighing in after Starbucks Corp. (NASDAQ:SBUX) on Tuesday reported worse-than-expected preliminary fourth-quarter results and suspended its guidance for 2025. The Details: In a surprise move,
Starbucks CEO needs 200,000 Sharpies to bring back an old tradition
Starbucks CEO Brian Niccol is tracking down Sharpies for an old company tradition. 'Alien Signal' Deciphered by American Father-Daughter Team Frazz by Jef Mallett Saints punter Matt Hayball fools Panthers on fake punt I Asked 6 Chefs the Best Way To Cook Bacon—They All Said the Same Thing Final Polls Are Out,
The burrito king in coffee land: Starbucks CEO Brian Niccol’s most important job is fixing the bad vibes
The vibes are off at Starbucks.  Baristas are overworked as they try to churn out a constant stream of complicated ...
Your Coffee in Four Minutes: Here's Brian Niccol's Plan to Revive Starbucks
Beata Zawrzel / NurPhoto via Getty Images New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the ...
Somewhere Amid the Frappuccinos, Fans Say Starbucks Lost Something
Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...
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A fast-changing Chinese coffee market awaits Starbucks CEO Brian Niccol
On Starbucks' fourth-quarter earnings call, newly installed CEO Brian Niccol told investors he needed to spend more ...
Your misspelled name may be coming to a cup of Starbucks near you
The new Starbucks chairman and CEO Brian Niccol hopes a shot of nostalgia and a sharpie will help the coffee giant break out ...
Starbucks CEO: Plans underway to pause price increases, remove iced energy drink, make coffee in 4 minutes or less
New Starbucks CEO Brian Niccol is trying to tackle baristas, customers, and investors' biggest problems after the chain ...