Formula 1 is hoping that the success of F1: The Movie at the box office will translate into a new generation of fans. However, the sport’s ownership group, as well as the ten teams, are already seeing the benefits of the Brad Pitt movie’s success. In their bottom lines.

The Movie. The film, all about the comeback of a Formula One racecar driver named Sonny Hayes, played by Brad Pitt, also stars Damson Idris as Joshua Pearce, a rookie driver who clashes with Sonny. Rounding out the cast

Brad Pitt ‘s “ F1 ” is racing back to Imax theaters after becoming the highest-grossing movie of his career. Apple’s Formula 1 racing movie will return to Imax theaters on Friday, Aug. 8, with plans to further expand on Friday, Aug. 15. Tickets are now on sale.