The coffee chain is a serial offender at producing esoteric mission statements, so can new CEO Brian Niccol finally uncover ...

The lineup of “Oleato” drinks will be eliminated from Starbucks’ menus, part of the chain’s plans to simplify a menu that ...

By the early 1980s, Starbucks had four stores in the Seattle area. Enter Howard Schultz as the head of marketing in 1982. A year later, a 30-year-old Schultz made his first trip to Italy and became ...

More than two years after mandating corporate workers work in office three days a week, a Starbucks spokesperson said the ...

This decision is part of the company's strategy to simplify its menu, which has been described as "overly complex" by new CEO ...

Olive oil coffee didn’t transform the industry. It didn’t even transform Starbucks, which has struggled over the past few ...

The decision breaks a link to longtime Starbucks leader Howard Schultz, who came up with the idea for the drinks and called ...

Starbucks is ditching its olive oil-infused coffee, less than a year after it debuted to mixed reviews. The Seattle-based ...

Starbucks announced that it would remove its Oleato beverage line from U.S. locations in early November, ending a ...

Scent is the sense most tied to memory, and fast food places are aware of that. Restaurants regularly use pleasant and ...

Fall in Seattle is the best 🍁 Cozy coffee shops, crunchy leaves, and those colors! No wonder #fallinseattle is trending. What’s your favorite spot in Seattle right now? Share it with us!

“Rather than a flavor or a product, it’s really a platform.” Oleato was the brainchild of former CEO Howard Schultz, who got the idea after meeting with an olive oil producer who introduced ...