Starbucks is staying in Seattle as the struggling chain tries to get back to its coffee core. New CEO Brian Niccol — who previously served as CEO at Chipotle (CMG) — plans to keep the company close to ...

Starbucks is officially phasing out its Oleato line, a unique fusion of coffee and Sicilian olive oil, in North America. Despite initial excitement and brand buzz, the olive oil-infused drinks ...

Scent is the sense most tied to memory, and fast food places are aware of that. Restaurants regularly use pleasant and ...

Starbucks announced that it would remove its Oleato beverage line from U.S. locations in early November, ending a ...

For the first time in years, one of NMU’s most famous alumni has returned. Howard Schultz, multi-time CEO of Starbucks and former quarterback for the football team, came back to NMU. Despite ...

New CEO Brian Niccol said Starbucks needs to pare down its food and drink offerings so baristas can focus on making fewer ...

The coffee giant thinks ceramic mugs, a coffee condiments bar and comfy chairs are a good start toward improving its in-store ...

Starbucks confirmed it will be removing its controversial line of Oleato olive oil beverages from U.S. stores in early ...

The lineup of “Oleato” drinks will be eliminated from Starbucks’ menus, part of the chain’s plans to simplify a menu that ...

Starbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the challenges of mobile orders, his relationship with company founder Howard Schultz, and more.

Starbucks will pull its Oleato olive oil-infused drinks from U.S. menus in early November. The company made the decision to ...