In the NBA, the Christmas lineup averaged 5.25 million viewers on ABC and ESPN, a big increase from the all-time low of 2.85 million in 2023. ABC simulcast all five games this year, whereas the broadcaster only carried two a year ago due in part to its Monday Night Football obligation.

The NFL will embark on a new Christmas Day tradition starting this year. Christmas Day games have been played in the past throughout the NFL, but only on special occasions.  That changes Wednesday, as the league will play Christmas Day games in the middle of the week for the first time.

Dec. 27 (UPI) -- Netflix's Christmas football games scored record-breaking viewership. According to the streamer, over 24 million people tuned in for both the 1 p.m. match-up between the Kansas City Chiefs and Pittsburgh Steelers, as well as the 4:30 p.m. game between the Baltimore Ravens and Houston Texans .

Netflix's Christmas Day telecast of two NFL games drew a broadcast network-level audience of about 24 million U.S. viewers for each game.

After a day full of Christmas football, Netflix brought dessert. The only problem is, almost no one wanted to eat it. As part of their Player of the Game awards to the likes of the Chiefs’ Patrick Mahomes and Travis Kelce and the Ravens’ Derrick Henry and Lamar Jackson,

The two games had more than 24 million viewers on average in the United States, Netflix said. Viewership peaked when Beyoncé performed.

Gameday" games and Beyoncé’s halftime show help generate record numbers in streaming viewership, the streamer says.

The streamer’s first live football games drew large audiences and avoided major glitches.

D: As expected, Netflix boasted quite an impressive audience for its two Christmas Day NFL matchups. The Chiefs-Steelers and Ravens-Texans games, the first-ever NFL games on the streamer, put up an unduplicated audience of nearly 65 million U.

Netflix paid $150 million to air two NFL games exclusively on the streaming platform on Christmas Day and it yielded record-breaking viewing figures.