The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm's panel measurement — which tracks a specific group or market's viewing habits — with data from cable,

Nielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with insights from smart TVs and set-top boxes in over 45 million homes. This marks the first accredited hybrid panel/big-data product and is widely adopted for planning and cross-platform audience analysis,

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Big Data + Panel National TV Measurement combines Nielsen’s representative panel measurement with data from cable, satellite set-top boxes and smart TVs across 45 million househ