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Nike, Adidas and Tennessee

Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.

Sports Illustrated on MSN · 3h

Josh Heupel Talks About Switch From Nike To Adidas for Tennessee

The Tennessee Volunteers atheltics program made headlines this week when it was announced they'd be returning to Adidas to record-breaking numbers. Josh Heupel commented on the switch this week.

USA TODAY · 3d

What to know about Tennessee's deal with Adidas as Danny White, Vols leave Nike

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

23hon MSN

Check out our 12 favorite golf belts for 2025 from Nike, Adidas, Peter Millar and more

Check out the best golf belts that you can buy in 2025, including offerings from Nike, Adidas, Peter Millar and more.

17hon MSN

Nike Drops $50 T-Shirts for Three Women's Tennis Players

Nike continues to elevate women's sports with its latest marketing campaign that is tapping into the star power of tennis players.

Fast Company1y

Nike, Adidas, and Reebok are all elbowing each other to become the shoe ...

advertisement 06-14-2024 DESIGN Nike, Adidas, and Reebok are all elbowing each other to become the shoe brand of the WNBA Women’s basketball is the new brand battleground for sneakers.

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