Analytics Unite is the only event connecting retail and consumer goods tech executives and partners to share winning strategies, strengthen governance, and scale AI and data initiatives for proven ...

“This project shows our commitment to elevating one of our most iconic brands with proposals that connect with consumers and strengthen brand recognition,” Lascorz added. Lay’s is featured in ...

It has also helped the brand cross-sell, particularly for its Gatorade enhancers line as those who have purchased a custom Gatorade bottle will likely be interested in hydration powders and ...

But what goes on behind the scenes when companies decide to jump on a timely trend together with a cross-branded product? And how can they ensure it's not just a costly marketing flop? The modern ...

Among this group, the adoption of AI was significantly higher than that of other respondents in production, logistics, procurement, warehouse management and planning, and they were also more likely to ...

The intersection of artificial intelligence and pricing continues to evolve within the consumer goods industry, impacting several areas of business. Within revenue growth management, CPGs must ...