Africa’s leading public relations and communication bodies have unveiled a landmark initiative aimed at raising professional standards and strengthening ethical accountability across the continent.
The Interactive Advertising Bureau South Africa (IAB SA) has announced the finalists for the 2026 Bookmark Awards, with this year’s shortlist showcasing some of the country’s most innovative digital ...
Media has expanded its digital entertainment business with the launch of Openview Stream, which it says is Africa's first ...
A new study of senior South African marketers has found that the long-running debate over whether marketing budgets should ...
The 2026 men’s football World Cup has provided great goals, shock results and plenty of entertainment. It has also been ...
In this first edition of Gender Mainstreaming, we draw on insights from C-suite executives to examine what meaningful progress on gender mainstreaming across South African business truly requires. A ...
Campaigns win elections, not election day. The real story unfolds months before voting through strategy, data and voter outreach. Context comes from historical data. Past turnout and vote shares ...
Last-click attribution misses how Africans really buy, overlooking WhatsApp, offline interactions, and community influence. African markets need measurement built for mobile-first, fragmented, ...
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