National Geographic Kids is setting its sights on its youngest explorers. Blue Marble is expanding its National Geographic ...

A version of this feature appears in The Toy Book‘s 2026 Fall Toy & Licensing Preview Issue. Read the full issue here! Want ...

We have a saying around The Toy Insider offices that we start saying somewhere around March each year: “Christmas is tomorrow ...

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The annual list features trending toys across categories, price points, fandoms, and play patterns for the holiday season.

Cra-Z-Art launches its Go Glo Minis line, offering a new range of age-appropriate, skin-safe makeup designed for tweens.

The Licensing Awards reveals 31 winners from its 2026 ceremony, with more than 1,200 industry executives in attendance.

TODD MERTON, Director of Member & Partnership Growth, Ethical Supply Chain Program. As global temperatures continue to rise, ...

Harlem’s Fashion Row and Mattel's new collection was designed by Brooke Sumpter, the 11-year-old Founder of Brooke LauRen ...

Little Tikes reimagines its classic toys in the Cloud Collection. The Cozy Coupe, TotSports Easy Score Basketball Set and ...

The retailer is leaning into analog hobbies, spooky stitching, mystery crafts, and group projects as consumers stretch ...

Care Bears and Starbucks collaborate for the first time on the Cheers for Sharing! collection. The lineup includes plush, ...