Pejorative labels, like “surveillance advertising,” do "nothing to help us understand the practice,” says the FTC's ...

On Wednesday, Magnite announced plans to merge Magnite Streaming, its ad exchange and SSP, with SpringServe, its ad server ...

AD-ID announced a partnership with Comcast Technology Solutions (CTS), which develops products for advertisers.

Managing first-party data – and, by extension, your identity strategy – has never been more critical in today’s evolving ...

Americans are dealing with tumultuous change at the moment. I know it. But consider the situation for a Slovenian ecommerce ...

ChatGPT’s new public web bundle includes a “shopify_checkout_URL” string. Does it signal a checkout partnership between ...