Pejorative labels, like “surveillance advertising,” do "nothing to help us understand the practice,” says the FTC's ...

On Wednesday, Magnite announced plans to merge Magnite Streaming, its ad exchange and SSP, with SpringServe, its ad server ...

AD-ID announced a partnership with Comcast Technology Solutions (CTS), which develops products for advertisers.

Managing first-party data – and, by extension, your identity strategy – has never been more critical in today’s evolving ...

Americans are dealing with tumultuous change at the moment. I know it. But consider the situation for a Slovenian ecommerce ...

ChatGPT’s new public web bundle includes a “shopify_checkout_URL” string. Does it signal a checkout partnership between ...

Monday marked Day One of the the remedies phase of the Google search antitrust trial **and** the start of the second week of ...

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not ...

Competition between SSPs and ad servers should be a boon for publishers. But they could see a disruption in Google’s ad ...

Because GSTV – originally “Gas Station TV,” a media and advertising company that runs videos on gas pumps – is being acquired ...

This a long overdue moment of reckoning for companies who (still) hold disproportionate control over publishers' website ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...