As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

For years, user acquisition strategies have been built around channels. Marketers optimized mobile campaigns in isolation, treated CTV as branding, and measured success within neatly defined silos.

Driving users to an app store page is only half the battle. For many app teams, the real leakage happens after the click — ...

SocialPeta has partnered with Reforged Labs to release the report “2025 Global Mobile Game Marketing Insights & Creative Breakdown”, offering an in-depth look into the latest creative and marketing ...

On December 4th, Business of Apps ran a webinar in partnership with Verve that featured speakers from Verve, Dataseat, and Kochava. Moderated by Nicole Weiss, the session focused on how Connected TV ...

In today’s episode, we’re digging into one of the most overlooked levers in mobile growth: the App Store page itself. Developers obsess over UA budgets, creative variations, and dashboards — yet leave ...

Think you know everything about building and scaling a profitable subscription app? Let’s put that knowledge to the test! Join Rik Haandrikman, VP of Growth at RevenueCat, for an interactive game show ...

It’s time for a reality check on your web2app strategy. Instead of another data dump, this highly practical workshop features a live, transparent teardown of web funnels led by experts Nathan Hudson, ...

Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very ...