Two decades after conducting beauty fieldwork in New York drugstores, the author has watched brands across Asia pour millions into digital seduction, only to lose customers at the counter.

The forecast rulings target Google’s giving preference to its own services in search and Play Store silos.

Adidas was the outlier; prediction market app Kalshi delivered the tournament’s biggest hit with 126 mil ...

Digital platforms, domestic brands and Japanese manufacturers make their mark in Vietnam's top brand rankings based on Campaign Asia-Pacific's proprietary research with YouGov.

In an interview with Campaign, Reilly talked about the importance of winning at Cannes and his takeaways from the festival.

The South Asia CMO and SEA brand lead tell Campaign Asia how the fast-food giant will localise its global identity in the region.

From award‑winning campaigns to bold ideas fusing creativity and technology—even a phil ...

After joining a WeChat group recruiting paid attendees for a luxury brand exhibition, the author uncovers a growing underground economy where young people are paid to manufacture attention for brands.

The brands that win are not the ones with more places to interrupt people. Instead, they create more reasons to be welcomed. by Da ...

The brands that win are not the ones with more places to interrupt people. Instead, they create more reasons to be welcomed.

As brands chase traffic KPIs in the economic slowdown, a new gig economy for young people has emerged to manufacture attention—one paid attendee at a time.

Tetsuhisa Fujii, the former Trade Desk and Spotify talent, will steer business transformation for Interbrand in Japan. b ...