When processes are fragmented, AI doesn't remove friction—it scales it. The companies that triumph will be the ones that align their people, processes and decision-making well enough to make AI ...
As audiences continue to fragment across screens, CTV has become a critical extension to traditional TV campaigns.
The Publicis chairman and chief executive spoke to Campaign following the group's latest results, in which it revealed the addition of more than 2,300 new roles.
Fortnightly round-up of adland’s latest account pitches, reviews and wins.
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