Mindshare Mumbai’s ‘Beauty Test Stops With Me’ for Dove tops global campaign rankings, signalling India’s rising influence in ...

Awanish, who was previously the chief growth officer, will lead the group’s operational strategy, reporting to the recently ...

Pacific, has announced the launch of Festival of Marketing Asia (FoM Asia) to debut on September 3, 2026, at ParkRoyal Collection, Kuala Lumpur. The event marks the first international expansion of ...

Audi India has appointed Wondrlab as its communications partner for Audi India, following a rigorous multi-agency pitch across various networks.

Multiple brands have reported less than ideal results from their first few weeks of experimenting with ChatGPT Ads, citing poor CTR’s and opaque measurement capabilities.

Exclusive: The three-year mandate spans brand and performance media planning and buying.

In the past month, the media buying platform has experienced significant friction with three of the ‘Big 5’ advertising holding companies.

As AI reshapes marketing, NP Digital’s co-founder maintains that disciplined experimentation, not hype, emerges as the clearest path to measurable growth and sustained competitive advantage.

Ashirvad’s World Plumbing Day film uses a father–son narrative to spotlight India’s invisible plumbing workforce and rethink everyday heroism in brand storytelling.

It reframes lighting from a technical purchase to a mood decision, using humour and a ‘vibologist’ to decode overlooked spaces.

Brands celebrated the film industry’s biggest night by creating some award-worthy spots of their own. To continue enjoying this content, please sign in below. You can register for free for limited ...

Griffin succeeds George Manas, who has been promoted to chief growth and solutions officer of Omnicom. by Emma Thum ...