As audiences continue to fragment across screens, CTV has become a critical extension to traditional TV campaigns.

Marketing must reimagine what’s possible with AI, not simply layer AI on top of what already exists: Gabie Boko. NetApp’s CMO opines that the effectiveness of any AI-led marke ...

When processes are fragmented, AI doesn't remove friction—it scales it. The companies that triumph will be the ones that align their people, processes and decision-making well enough to make AI ...

Girish Balachandran, founder at On Purpose, says PR must move from supporting integrated campaigns to leading them if it wants greater recognition on the global stage.

The strongest reputations aren't created by one campaign or one media hit. They compound through five connected layers that reinforce one another.

Based on the overall assessment of capabilities, IndoSpace may appoint either a single integrated agency or multiple specialist agencies across the identified service areas.

Gupte had stepped down from his role as president, client solutions, WPP Media South Asia, in January, bringing to a close a nearly 15-year-long association with the network.

The CEO said clients and investors have fresh appreciation for value of agencies, and he also discussed why his family has taken majority control of French agency group.

Cannes proved everyone's getting on the experiential train. Not everyone should be driving it. Brands don't need more experiences; they need better ones. by Rob Pryce ...

Going viral isn’t enough. The real test is whether your brand can convert that attention into lasting value before the algorithm shifts.

Indian agencies secured five Golds and seven Finalist Certificates at the 2026 Montreux Festival in Switzerland, with wins for Tribes, BC Web Wise, Tree Design, Mathrubhumi and Young & Hungry across ...

It combines BIG FM, digital, news, DOOH and live experiences into an AI-powered media ecosystem targeting integrated advertising and consumer engagement across India.