Hey kids, there’s a new marketing acronym on the block. You’ve heard of the 4Ps and the 7Ps, and the 3Cs, 4Cs and 5Cs. Well, ...

It can be hard to carve time out of a hectic working week to build relationships with other functions. Under pressure to deliver on shrinking time horizons, stretched marketers appear to be favouring ...

Rather than retreating from dealing with climate issues, brands should realise the opportunity to lead in this space and ...

All five measures making up GfK’s Consumer Confidence Index have declined in April, putting the overall score at its lowest ...

Asos has reaffirmed its intention to “rebalance” investment away from performance marketing towards brand and influencer strategies, as sales at the ecommerce giant continue to slide. The company ...

As the company steps up its focus on influencer marketing, the Marmite owner’s new CEO says its marketers are focused on four ...

Differing definitions, evolving practices and the expectation of increased rigour could all be driving a skills gap. How do ...

B2B fintech Blackline restructured its team and switched its focus from events and webinars to a full-funnel approach aimed ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...