Overall, Skyrizi had an estimated national TV ad spend of $32.4 million in August — the highest of any pharma brand on the ...

About 8% of Americans were uninsured, a statistically insignificant increase of just 0.1 percentage point from a year earlier ...

It may be the last presidential debate of this election cycle, but healthcare made a considerable impact. Vice President ...

The emeritus chairman talks about his “passion” for Publicis over more than 50 years, his leadership tips and how the French ...

Pharma’s corporate reputation is a critical driver for HCP prescribing decisions when treatments have similar profiles.

As virtual influencers surge in popularity, healthcare brands are eyeing them warily. But not everyone sees a natural fit.

For patients, the state established a hotline to connect them to treatment, housing or transportation back to their ...

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AI can help in the first step of the process (e.g., generating briefs and personas) as well as the second (e.g., generating ...

Avalere Health has appointed a senior figure from Inizio Evoke as president, global marketing. It has hired Corrina Safeio ...

Abilify Asimtufii, the bipolar I disorder treatment from Otsuka and Lundbeck, has entered the world of CGI animation as part ...

The nation’s top health officer, who is mulling a run for governor, has emerged as one of the Biden administration’s leading ...