In other words, is traditional AM/FM radio still a necessity? A comprehensive In Car Radio Study conducted by Nielsen in ...

Marketers today have access to various sophisticated tools to segment audiences based on intricate behaviors and interests, aiming for sharper focus on audiences. Yet, even with this drive for ...

Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad ...

With soccer fandom up 11% across North America from 2020 to 2025, the sport plays an important role in the daily lives of 60% of regional fans. As FIFA World Cup 2026™ arrives, brands that understand ...

The first half of 2025 has been eventful for marketers in Europe. AI use is on the rise, shaking up business as usual. 1 At the same time, economic uncertainty has many working with leaner advertising ...

Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...

New York, NY – November 3, 2025 – Neptune BidCo US Inc. (the “Issuer” or the “Company”), an affiliate of Nielsen Holdings Limited (“Nielsen”), announced today that it has priced an offering of ...

In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can be challenging to establish relationships that feel genuine and personal. And ...

Obviously, a leading full-service influencer marketing agency and creator platform, specializes in cultivating authentic creator networks paired with data-driven strategies for renowned brands ...

It is a boom time for emerging media, and marketers are gravitating to advertising avenues like podcasts, branded content and social influencer marketing to keep pace with growing audiences and ...

With the wealth of new media platforms and formats available to consumers, marketers have more ways to engage with potential buyers than ever before. With each new marketing channel, measurement ...

With the increasing prominence of social and retail media, how can advertisers strategically allocate resources between digital channels, optimized for bottom-funnel conversions, and traditional ...