Public trust in advertising is on the rise, but ‘suspicious advertising’ is an increasingly significant factor in levels of ...
Research and data analytics group YouGov has released a qualitative data tool that collects and analyses consumer ...
Non-profit organisation Women in Research (WIRe) has appointed Anne Brown, Eileen Campbell and Liz Granahan to its advisory ...
Market research business Sago launched its healthcare research division in 2024 and announced its sale the following year to ...
Research company Veridata Insights has appointed Shelbi Porter, Jenna Grodzicki, and Nathaniel Cuellar as account directors.
The Advertising Association has published a best practice guide for using generative AI responsibly in advertising.
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