Public trust in advertising is on the rise, but ‘suspicious advertising’ is an increasingly significant factor in levels of ...

Research and data analytics group YouGov has released a qualitative data tool that collects and analyses consumer ...

Non-profit organisation Women in Research (WIRe) has appointed Anne Brown, Eileen Campbell and Liz Granahan to its advisory ...

Market research business Sago launched its healthcare research division in 2024 and announced its sale the following year to ...

Research company Veridata Insights has appointed Shelbi Porter, Jenna Grodzicki, and Nathaniel Cuellar as account directors.

The Advertising Association has published a best practice guide for using generative AI responsibly in advertising.

Healthcare intelligence company Konovo has acquired Rare Patient Voice, a panel recruitment company focused on patients and ...

Nucleus will bring together a number of AI agents within the company alongside work from Strat7 consultants to help in the generation and delivery of insight. The company said that Nucleus had been ...

Biopharmaceutical market research agency Beesy has received a minority investment from Boston-based growth equity firm Denali ...

Brands must re-dimensionalise women beyond the flattened identities presented in mainstream culture. Hanna Chalmers and Kym ...

Experience management company Qualtrics has named Jason Maynard as its new chief executive, effective immediately.

Creative business Accenture Song has retired the Unlimited brand following the company’s acquisition by Accenture in 2024.